Once the business structure is in place, research and planning are the order of the day as the designers devise an idea for THE game the company will build.

Those who have stellar ideas will pitch them to "The Company” who will then vote, selecting ONLY one game proposal.

After experiencing the design process on a

micro level, by creating and pitching their own game, the students now come together and form one business entity,The Company.

Decisions will need to be made as to the structure of the company, and a company name, tagline, mission and

vision statement will be established.

After experiencing the design process on a

The Company...